• Graphic design
  • Grand Imperial Restaurant corporate identity

    Problem: Create a new corporate identity of the restaurant, restoring the air of well-educated Moscow gentry, but without imitating ancient images.

    Grand Imperial is Moscow’s oldest private restaurant (founded in 1987, four years before the USSR collapse). After the renovation of its interiors and style, the restaurant was reopened at the same address: 9/5 Gagarinsky pereulok, Moscow.



    Sign for business cards, letterheads, envelopes, folders, menus


    Enlarged fragment of two variants of the logo: full and simplified (for smaller sizes)


    Left to right: sign for restaurant utensils, sign for official documents, owners’ monogram for accidental use

    Release date: February 24 2006

    Cast:

    art director
    Artemy Lebedev
    designer
    Andrey Zubrilov
    illustrator
    Viktor Platonov
    type designer
    Vera Evstafeva
    metteur-en-pages
    Sergey Fedorov
    imposer
    Aleksandr Shprints
    baha
    Aleksandr Romanovsky
    manager
    Tina Mitusova







    Forms for office use and official events, an ashtray for personal delight

    Opened menu in a thin leather-bound folder


    Invitation with a letter written in calligraphic hand


    Smaller plate


    A variety of tableware


    © 1995–2019 Art. Lebedev Studio



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