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  • Hitek
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    Hitek corporate stuff

    Problem. Think up promotional gift ideas and design hair dryers.

    Hitek often takes part in exhibitions where they need to have some catchy giveaways of various kinds. There was just one principle to follow: No items already in the catalogs, like nail files, scissors, hair rollers, combs, etc. Only so many things made it to the finish line.

    Plastic comb business card and pocket mirror with three rounded angles
    Super-scissors combined with a jeweled ring (luxury gift)
    Butterfly wing pattern pillows
    Hairdresser’s travel set
    Transformer silver/gold ball
    Thumbstacks with corporate shapies

    Exceptional attention had to be given to professional hair dryers offered by Hitek. It turned out that yet the same butterfly design created the perfect look.

    Release date: June 24 2008

    Cast:

    art director
    Artemy Lebedev
    designers
    Andrey Zubrilov
    Natalya Antsiferova
    technical designers
    Evgeny Bryantsev
    Aleksandr Smetanka
    manager
    Aleksey Luri
    Bright and flashy and girly


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