The making of the poster for International Exchange Center

International Exchange Center celebrates its 25th birthday. A new advertising campaign was launched to mark this event.

Meeting with the client, discussing the project, listening for requests.

Client: Currently there is a decline of interest in the Work and Travel program due to the complication of the political situation and difficulties in obtaining a US visa. As a result, many people have formed a negative view of the program. One of the tasks of the poster is to try and change it. We want a bold poster motivating students to travel to America.

Starting to generate ideas. Showing the first sketches to the client.

Client: Not bold enough.

Client: There might be something here, I’m not sure.

Art director: Develop it more.

Developing it more.

Client: Too bold now.

The search continues.

Client: Glasses as the society, glasses as one’s own world, we like the idea!

Finalizing.

Going back to the original design.