International Exchange Center celebrates its 25th birthday. A new advertising campaign was launched to mark this event.
Meeting with the client, discussing the project, listening for requests.
Client: Currently there is a decline of interest in the Work and Travel program due to the complication of the political situation and difficulties in obtaining a US visa. As a result, many people have formed a negative view of the program. One of the tasks of the poster is to try and change it. We want a bold poster motivating students to travel to America.
Starting to generate ideas. Showing the first sketches to the client.
Client: Not bold enough.
Client: There might be something here, I’m not sure.
Art director: Develop it more.
Developing it more.
Client: Too bold now.
The search continues.
Client: Glasses as the society, glasses as one’s own world, we like the idea!
Going back to the original design.