IFD-Kapital corporate identity and brandbook

IFD-Kapital is a major financial group operating in Russia and Ukraine. The group’s multiple entities and divisions offer insurance, investment, pension insurance and banking services.

The updated logo is used by all companies of the group: Petrocommerce Bank, the Kapital Insurance Group, the Kapital Investment Group, several pension funds, the managing company and Ukrainian offices. Each of them got a ready-to-use logo with the sign and the typeface.

Before:

After:

The 100-page corporate identity guidelines include sections dealing with business documents, presentation materials, souvenirs, design of transit advertising, interior design and navigation elements, screensavers, ATM screens and other things needed for work.

Spaces around the logos

Typographic recommendations

Business cards

Flyer composition

Letterhead

CD

ATM screens

Transport, information signs and exhibition stands

Additional mini-guidelines were developed for IFD-Kapital’s subsidiary—Management Center, the managing company.