IFD-Kapital is a major financial group operating in Russia and Ukraine. The groups multiple entities and divisions offer insurance, investment, pension insurance and banking services.
The updated logo is used by all companies of the group: Petrocommerce Bank, the Kapital Insurance Group, the Kapital Investment Group, several pension funds, the managing company and Ukrainian offices. Each of them got a ready-to-use logo with the sign and the typeface.
The 100-page corporate identity guidelines include sections dealing with business documents, presentation materials, souvenirs, design of transit advertising, interior design and navigation elements, screensavers, ATM screens and other things needed for work.
Additional mini-guidelines were developed for IFD-Kapitals subsidiaryManagement Center, the managing company.