• Graphic design
  • IFD-Kapital
  • IFD-Kapital corporate identity and brandbook

    Problem: Bring the corporate identity up to date and develop a brandbook for twenty companies.

    IFD-Kapital is a major financial group operating in Russia and Ukraine. The group’s multiple entities and divisions offer insurance, investment, pension insurance and banking services.


    The updated logo is used by all companies of the group: Petrocommerce Bank, the Kapital Insurance Group, the Kapital Investment Group, several pension funds, the managing company and Ukrainian offices. Each of them got a ready-to-use logo with the sign and the typeface.

    Before:

    After:

    The 100-page corporate identity guidelines include sections dealing with business documents, presentation materials, souvenirs, design of transit advertising, interior design and navigation elements, screensavers, ATM screens and other things needed for work.


    Spaces around the logos

    Typographic recommendations

    Business cards

    Flyer composition

    Letterhead

    CD

    ATM screens

    Transport, information signs and exhibition stands

    Additional mini-guidelines were developed for IFD-Kapital’s subsidiary—Management Center, the managing company.

    Release date: March 06 2007

    Cast:

    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    designers
    Maykl Vryuk
    Stanislav Akinfin
    Sandra Kosorotova
    Yonas Shtallmayster
    Kostya Dolzhenko
    penman
    Vera Evstafeva
    metteur-en-pages
    Sergey Fedorov
    imposers
    Zhdan Filippov
    Anton Kolotilov
    flash developer
    Ivan Dembitsky
    editor
    Maria Rogova
    managers
    Tina Mitusova
    Marina Buzyleva
    Margarita Ulyanova

    Art. Lebedev Studio’s special thanks are due to head of the group’s advertising division Irina Matvienko for her contribution to the project



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