• Graphic design
  • IMB
  • Corporate identity   Interface  

    Enter.IMB corporate identity

    Task: to think up a name, create a logo and corporate identity for IMB Internet bank.

    Enter.IMB is a system designed to allow International Moscow Bank customers to manage their accounts on the Internet. The studio created the name, logo, corporate identity, and developed the corporate identity promotion concept.

    The corporate sign is based on the stylized Enter key.





    Logo variants



    Website address in the logo

    The logo, corporate colors, decorative graphics, and the general rules for Enter.IMB advertising and information materials are described in concise corporate identity guidelines.


    Brandbook

    The Enter.IMB promotion concept includes the plan of events, key messages, methods of presentation, ideas of advertising campaigns, the formats of advertising media, and recommendations for mass media selection for each group of the target audience.

    Release date: February 22 2006

    Cast:

    art director
    Artemy Lebedev
    designer
    Aleksey Pelevin
    copywriter
    Denis Avraamov
    advisor
    Yulia Solovyova
    managers
    Svetlana Kalinnikova
    Andrey Dyakov





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