• Graphic design
  • Incredo logo and corporate identity

    Overview   Process  

    Task: to create a logo and a corporate identity for a cosmetics distributor.

    Incredo distributes products for beauty salons and individual artists and educates hairdressers and stylists in its own education center. A logo and a corporate identity for the company were created at the studio.


    Beauty reflections

    The monochrome logo is supplemented with colored bokeh—light spots produced in the out-of-focus parts of an image. The circles can be made of different sizes and colors to create light and cheerful patterns.

    Rules for using the elements of Incredo’s corporate style are given in a brief guide.

    Release date: August 04 2014

    Cast:

    art director
    Еrken Kagarov
    designer
    Anton Zhukov
    type designer
    Taisiya Lushenko
    photographer
    Jenia Filatova
    editor
    Aleksandr Nosikov
    project managers
    Gleb Petrov
    Svetlana Kost
    Opening on the logo

    Opening on using the logo

    Opening on corporate colors

    Stationery set





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