Incredo distributes products for beauty salons and individual artists and educates hairdressers and stylists in its own education center. A logo and a corporate identity for the company were created at the studio.
The monochrome logo is supplemented with colored bokeh—light spots produced in the out-of-focus parts of an image. The circles can be made of different sizes and colors to create light and cheerful patterns.
Rules for using the elements of Incredo’s corporate style are given in a brief guide.