• Graphic design
  • Integrator
  • Logo   Identity  

    The making of the Integrator visual identity

    Overview   Process   Real Life  

    Loaning the main visual principles from the logo: simplicity and clarity.

    integrator identity process 01
    integrator identity process 15

    Customer: I don’t buy it. We need emotions. We’d better avoid a technical approach and focus on the atmosphere and associations, get a feel of the way the logo can develop through the visual identity.

    Trying to bring up emotions and associations through the shapes. Presenting three concepts: Architechtonic, Mosaic, and Collages.

    integrator identity process 02
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    Customer: I like the idea in Mosaic, but the excecution is quiet common.

    Keep on going.

    integrator identity process 05
    integrator identity process 04

    Customer: I like the logo morphing into a flower or kite, but I don’t like how the concept looks on documents.

    Trying to stay truer to the logo style.

    integrator identity process 06

    Customer: Once again, a geometrical solution which does not work for us. We need associations, lightness, the atmosphere.

    Developing the concept.

    integrator identity process 07
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    integrator identity process 09
    integrator identity process 10
    integrator identity process 11

    Customer: In all variations you just rearrange the blocks. We need a principally different solution.

    Stepping away from the blocks and looking for some new visual approaches.

    integrator identity process 12
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    integrator identity process 14

    Customer: The first one. All the essentials are in place: lightness, flexibility, the service signature colors and lines, emotions from photo, simplicity. I choose this option.

    Applying the concept to corporate stationery.


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