Piling up raw ideas on advertising, monitors, future, and prism spectrum.
The art director selects one version. Developing the concept and building a presentation.
The customer dislikes the idea, but provides valuable suggestions, fueling our search.
Changing the designer and getting back to exercising our productive thinking.
Since the customer showed his taste and interest in design, why don’t we share all the evolutional stages with him.
Preparing a general presentation.
Bingo! Finally we came across a concept the customer likes and we like.
Off it goes to production.