• Graphic design
  • Istok Group corporate identity

    The history of Istok Group started in 1995 with foundation of a joint-stock company and the launch of an alcoholic beverages plant in the city of Beslan. The fact that the group inherited the plant’s logo contributed to its lasting association with vodka and North Osetia by potential investors.

    Istok’s new logo does not bear any signs of industrial profile and suggests that the group’s interests spread throughout Russia.

    New logo

    The project resulted in developing the logos of the companies united in the group and compiling the rules of designing their business documents.

    Logos of Istok Group companies

    Release date: October 30 2004


    art director and designer
    Artemy Lebedev
    Andrey Zubrilov
    Anton Shnayder
    Igor Kurbanov
    Tina Mitusova
    Evgenia Mironova

    Letterheads, envelope and business card

    © 1995–2020 Art. Lebedev Studio

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