Istok Group corporate identity

The history of Istok Group started in 1995 with foundation of a joint-stock company and the launch of an alcoholic beverages plant in the city of Beslan. The fact that the group inherited the plant’s logo contributed to its lasting association with vodka and North Osetia by potential investors.

Istok’s new logo does not bear any signs of industrial profile and suggests that the group’s interests spread throughout Russia.

New logo

The project resulted in developing the logos of the companies united in the group and compiling the rules of designing their business documents.

Logos of Istok Group companies

Release date: October 30 2004


art director and designer

Letterheads, envelope and business card

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