Chapter “The Possibilities of Design” (pages 2237 of the book in PDF, 637 KB)
The book is a network of engrossing stories that illuminate the process of design and the nature of design process. The author speaks about industrial design, interior design, fashion design, graphic design and the design of business and social situations.
The book in dust jacket
The book is intended for design students, professionals or anyone else who could benefit from a fuller appreciation of the design process.
Release date: June 22 2014
Ralph Caplan is one of the prominent American authors writing in the field of design. He has published several books and numerous articles in specialized and popular periodicals. Caplan addresses his books and articles both to professionals and the general audience and works as a consultant to design companies as well as their clients. Caplan teaches design criticism at the School of Visual Arts in New York and is a Director Emeritus of the International Design Conference in Aspen, Colorado.