Founded in 1760, Izhevsk is the capital of Udmurt Republic. The city is famous for its factories producing motorcycles, small arms and automobiles. The legendary Moskvitch cars and Planeta motorcycles were assembled in Izhevsk and today it is home to Kalashnikov rifles, Makarov pistols and industries producing oil and gas and medical equipment. The rapid economic and industrial development meant the city needed its own bright logo.
The logo combines the traditional Udmurt solar talisman which easily reads as the letter Ж with a stencil font symbolizing factory traditions. Attentive viewers will also find the Kalashnikov clip hidden in the letters.
Latin version of the logo was created for tourist and foreign projects of the city.