Kaluga region visual identity manual (PDF, 4.2 MB)Kaluga region visual identity
Overview Process
Kaluga region visual identity manual (PDF, 4.2 MB)
The Kaluga region was formed in 1944 and is a part of Russia’s Central Federal district with a population exceeding one million people. In 2010 the World Organization of Creditors proclaimed it Russia’s most appealing region for investors. The region decided to get a visual identity to support the successful image for investors and citizens. 
The main version of the logo
The logo plays up Kaluga region’s initials in Russian (KO) and a welcoming business climate (OK), while being visually pleasant, modern, and unique at the same time. 
Missions got color-coded
OK
The visual identity manual provides guidelines on using the logo and choosing colors for different missions. |
Cast: art director
designer
Evgeny Zorin
type designers
Taisiya Lushenko
Elena Novoselova typesetter
Anna Golovina
editors
Katerina Andreeva
Anna Martinevskaya secret advisor
Tatyana Devaeva
project manager
Anastasia Olkhovskaya
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A section of the manual on business stationery
Order a design...