Aniks store chain identity

The Biysk-based company Aniks sells groceries, prepared meals, beverages and everyday goods throughout the Altai Krai. At the same time, its supermarkets serve as cozy meeting spots with in-store cafés for warm, friendly gatherings.

The brand identity developed by Kampus students is designed to convey the idea that the Aniks marketplace is the perfect place for enjoying tasty food made right there and served hot and fresh.

The chain’s previous identity has been reworked and enhanced with new brand elements. The accompanying graphics appetizingly and simply showcase the available products, as if highlighting the essentials with a marker. The visuals created look equally striking on menu pages, price tags, store signs or supermarket façades.

At Kampus, students also developed all the necessary formats for internal wayfinding—posters, signs, wobblers and shelf talkers have become part of a unified design system that reinforces the brand’s identity.