GR Brand agency identity

Students from Kampus have developed a visual identity for GR Brand that reflects the company’s flexibility and creative approach through a simple geometric metaphor.

First cohort

Graduated June 23

Designer

Margarita Chastukhina

Project manager

Anastasia Ishcheulova

Kampus mentors

Evgeny Panov
Anastasia Savenkova

The Krasnodar-based agency GR Brand has been creating brand identities for its clients for many years, designing thoughtful and effective styles and producing print layouts for a wide variety of media. The abbreviation in the name is not a reference to the public sector, but a subtle nod to the brand’s parent company, Geometriya Reklamy (Geometry of Advertising).

At Kampus, we created a bold design for designers. It reflects the company’s flexible work style, diverse interests and structured approach to projects.

At the core of the logo is a simple geometric form. On two visible sides of a cube is a Latin abbreviation, set in a clean, straight typeface. Everything is precise and well-ordered. At the same time, we didn’t forget that GR Brand is a creative company, so we designed the cube’s faces to be recolorable, depending on current tasks. No matter how you rotate it, it always looks good.

The cube can be freely stretched in any direction, transforming into a parallelepiped: the company easily adapts to client needs while remaining true to itself and retaining its core competencies.

The branded pattern, made from cube faces, is a great tool for creating visual emphasis. Any medium featuring the bright cubes instantly draws attention.

For informal communication with clients and team members, the company came up with a friendly mascot. With our help, the signature little frog now has a pixel-art version.