• Graphic design
  • Karlsson logo

    • OverviewProcess
    to create a logo for an auto center.

    Located in Perm, Karlsson sells used cars. The company’s primary clients are young families looking to buy a reliable but inexpensive vehicle.

    A memorable and bright logo for the auto center was designed at the studio.

    Full and abbreviated versions

    The logo is made of colored letters, each stylized to look like a logo or an emblem of a famous auto brand. Two versions of the logo were developed, the full one is used on signs and business cards while the abbreviated one is for documents and souvenirs.

    Elements of the logo can be used to create endlessly diverse and pleasant patterns.

    karlsson docs

    karlsson facade
    karlsson plate

    art director

    • Artemy Lebedev


    • Aleksandr Strelkov

    project manager

    • Denis Zhelezny
    Graphic design  Express design  Automotive  Perm  Identities