Located in Perm, Karlsson sells used cars. The company’s primary clients are young families looking to buy a reliable but inexpensive vehicle.
A memorable and bright logo for the auto center was designed at the studio.
The logo is made of colored letters, each stylized to look like a logo or an emblem of a famous auto brand. Two versions of the logo were developed, the full one is used on signs and business cards while the abbreviated one is for documents and souvenirs.
Elements of the logo can be used to create endlessly diverse and pleasant patterns.