• Graphic design
  • Khibiny tourist area logo

    • OverviewProcessAwards
    Task:
    to attract attention to a tourist area.

    The logo comprises several symbols: a deer’s head, letter X, snowflake, mountain range and a raw-hide tent.

    The logo is made in the typical style of the North, with an image of a deer at its core. Ancient locals associated deer with forces of nature, used their images as talismans and often depicted them on embroidery. The color combination is also well-thought: red is the traditional color of the northern patterns, while the white background resembles snow.

    khibiny deer

    The logo is supplemented by pictograms created in the same style. Rules for the use of the logo, colors, typefaces and other elements of the style are assembled in a guide.

    khibiny guide pictograms

    Opening on pictograms


    khibiny guide type

    Opening on jobbing typefaces

    Pictograms were used to create a warm pattern.

    khibiny en logo


    khibiny maz

    City transport



    khibiny souvenirs

    Fashion



    khibiny footer

    art director

    • Artemy Lebedev

    designers

    • Mikhail Prosvirnin

    typesetter

    • Yaroslav Bondarenko

    type designer

    • Ksenia Erulevich

    photographer

    • Igor Fatkin

    editor

    • Anna Potapkina

    project manager

    • Anastasia Ulyanova