Khibiny is a mountain range on the Russian Kola Peninsula with an abundance of scenic hiking trails along its lakes and rivers. In the winter, the snow-covered slopes attract enthusiasts of winter sports, while in the summer the tourists enjoy the beauty of local tundra forests. A logo closely connected with nature and local traditions was created at the studio.
The logo comprises several symbols: a deer’s head, letter X, snowflake, mountain range and a raw-hide tent.
The logo is made in the typical style of the North, with an image of a deer at its core. Ancient locals associated deer with forces of nature, used their images as talismans and often depicted them on embroidery. The color combination is also well-thought: red is the traditional color of the northern patterns, while the white background resembles snow.
Pictograms were used to create a warm pattern.