• Graphic design
  • Khibiny tourist area logo

    • OverviewProcessAwards
    to attract attention to a tourist area.

    The logo comprises several symbols: a deer’s head, letter X, snowflake, mountain range and a raw-hide tent.

    The logo is made in the typical style of the North, with an image of a deer at its core. Ancient locals associated deer with forces of nature, used their images as talismans and often depicted them on embroidery. The color combination is also well-thought: red is the traditional color of the northern patterns, while the white background resembles snow.

    khibiny deer

    The logo is supplemented by pictograms created in the same style. Rules for the use of the logo, colors, typefaces and other elements of the style are assembled in a guide.

    khibiny guide pictograms

    Spread about pictograms

    khibiny guide type

    Spread about display typefaces

    Pictograms were used to create a warm pattern.

    khibiny en logo

    khibiny maz

    City transport

    khibiny souvenirs


    khibiny footer

    art director



    type designer



    project manager