• Graphic design
  • Crown cottage community
  • Corporate identity   Print ad  

    Krona Village corporate identity

    Problem: Create a noble corporate identity for a Potemkin village.

    Krona Village is located near the Novorizhskoye highway in the Moscow region. The place is home to a dozen other half-built communities, all of them vying for country homes buyers. Since the cottages are built no sooner than they are sold, there’s hardly anything there worth looking at. Potential buyers get the idea of their future real estate solely through advertising images and construction plans.


    Name and logo

    The studio proposed the name of the cottage community, created the grandiose logo and corporate identity, developed the layouts of print ads and outdoor advertising. All of this helps Krona Village stand out amid neighbor Disneylands.

    Release date: October 13 2006

    Cast:

    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    designers
    Evgeny Kazantsev
    Sargis Arutyunyan
    Kostya Dolzhenko
    imposer
    Anton Kolotilov
    editor
    Tatyana Devaeva
    technologist
    Aleksandr Romanovsky
    managers
    Andrey Dyakov
    Masha Zayakina


    Inspired by the ideas Art. Lebedev Studio team members came up with, the Krona developer went on to make a website, print a booklet, assemble an exhibition stand, and design the interiors of the sales office—all by itself.




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