• Graphic design
  • Kulikovo Polye logo and visual identity

    Overview   Process  

    Task: to design a logo and visual identity for a historical military museum.

    Kulikovo Polye is a military history museum and natural reserve. It organizes historical and archaeological searches; studies and preserves the legacy of The Battle of Kulikovo—one of the most prominent events in Russia’s history. The studio developed a logo and visual identity for the museum.

    The main logo

    The flying curved arrow symbolizes the sun rising over the horizon on the day of the battle, the victory of Russian soldiers in the historically significant battle, and the courage of the museum as a modern organization optimistic about the future. Many versions of the logo were created for a variety of uses.

    Release date: August 09 2013


    artistic director
    Artemy Lebedev
    art directors
    Š•rken Kagarov
    Slava Kuteev
    secret advisor
    Vladimir Zotov
    Evgeny Zorin
    type designers
    Olga Umpeleva
    Taisiya Lushenko
    chief typesetter
    Iskander Mukhamadeev
    Anna Potapkina
    project managers
    Evgenia Mironova
    Aleksey Luri
    Lebedev studio would like to express gratitude to the director of the museum Vladimir Gritsenko, and the head of exposition department Maria Vorontsova for their assistance on the project, their patience, and understanding
    Formal version used in official documents and holiday version for special occasions

    White version to be used on color backgrounds

    Simplified logos for small format applications

    The brand book covers all versions of the logo and their possible applications, and provides examples of the most suitable fonts and colors.

    Visual identity guidelines

    Despite its historical angle, the arrow symbol allows for a number of modern interpretations.

    The history is being written
    The history goes on

    The history comes alive

    The history adorns you

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