• Graphic design
  • Visual identity for Kuresh Martial Art Crimean Federation

    Overview   Process  

    Task: to build a visual identity.

    Kuresh is a classic martial art with a Crimean Tatar twist. Opponents’ uniform features long sashes for the goal is to grab your partner by his sash and throw him on his back. The Kuresh Associaion was founded in 2010, its visual identity designed in the studio.

    kuresh logo
    The sashes whirl up in a wrestle

    The logo stands for the partners’ equality and pursuit of victory.

    kuresh logo bw
    Black and white logo version

    A forty-page style guide contains rules on the use of the logo, corporate typeface, colors and patterns, instructions on creating different documents, and recommendations for designing flags, pins, and medals.

    Release date: November 19 2012


    art director
    type designer
    project manager
    kuresh docs
    Corporate stationery

    kuresh brandbook
    The style guide pages on corporate colors and patterns

    kuresh medal
    For the winner

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