• Graphic design
  • Visual identity for Kuresh Martial Art Crimean Federation

    Overview   Process  

    Task: to build a visual identity.

    Kuresh is a classic martial art with a Crimean Tatar twist. Opponents’ uniform features long sashes for the goal is to grab your partner by his sash and throw him on his back. The Kuresh Associaion was founded in 2010, its visual identity designed in the studio.

    kuresh logo
    The sashes whirl up in a wrestle

    The logo stands for the partners’ equality and pursuit of victory.

    kuresh logo bw
    Black and white logo version

    A forty-page style guide contains rules on the use of the logo, corporate typeface, colors and patterns, instructions on creating different documents, and recommendations for designing flags, pins, and medals.

    Release date: November 19 2012

    Cast:

    art director
    Artemy Lebedev
    designer
    Vladimir Pavlenko
    type designer
    Ksenia Erulevich
    typesetters
    Anna Golovina
    Filipp Luschevsky
    Svetlana Kartashevskaya
    illustrator
    Lizaveta Romantsova
    editors
    Katerina Andreeva
    Aleksandr Nosikov
    project manager
    Katerina Sidorenko
    kuresh docs
    Corporate stationery



    kuresh brandbook
    The style guide pages on corporate colors and patterns

    kuresh medal
    For the winner


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