L-Pak identity
L-Pak is a leader in the production of paper, cardboard and packaging in Russia. In 2022, the company set a world record, producing 355,264 boxes in 12 hours. A new factory is currently under construction, which will double production capacity. A corporate identity to help the company confidently secure its undisputed leadership has been designed in the studio.
The main version of the logo, featuring an abstract box symbol, is designed for serious communication.
The minimalist and confident shapes convey a solid image and scale. The rich color palette offers freedom when working with different mediums.
For less formal situations, a mascot in the form of a kitten hiding in a box has been created. The kitten adorns social media posts and reflects the friendly nature of the brand. It also has special festive versions.
The corporate identity is complemented by an adorable commercial, in which the mascot comes to life.
