The making of the Ladoga Management corporate identity

Starting the process.

Turning some of the sketches into vector drawings.

Choosing the best designs for presentation to the client.

Elaborating them.

Demonstrating.

The client likes two.

Finalizing them.

And showing again.

The choice is made.

Asking the type designer to write the text using a geometric grotesque typeface. The art director chooses the version with the rectangular Д and Л.

Polishing the shape and choosing the color.