Listening to the album, studying the lyrics. Looking for the right images.
The illustrator makes several sketches.
The client chooses a flower as the best representation of the album essence. The illustrator makes more detailed images to design the Digipak and booklet pages with song lyrics.
Putting images and text together to make a layout.
Art director doesn’t like the type and sends the designer to the type designer who decides to redraw all text potions by hand to achieve a more antique look.
Putting together a new layout and showing it to the client. He asks to make the color of the flower closer to the color on the first sketch.
Redrawing everything once again and laying out the booklet.