• Industrial design
  • Lucky Ticket cookies (concept)

    Overview   Packaging   Process   Concept   Hi Res   Clones  

    Task: to sweeten a superstition.

    In Russia, where bus, trolley and tram tickets have 6-digit numbers, people believe that if the sum of the first three digits on yours equals the sum of the last three, your ticket is a lucky one and you are supposed to eat it.


    Yummy!

    For the Russian Ministry of Transport, we created a unique cookies design—each cookie is a lucky ticket.

    Release date: April 01 2009

    Cast:

    art director
    Artemy Lebedev
    designer
    Vyacheslav Mezentsev
    industrial designer
    Timur Burbaev
    visualizer
    Dmitry Dolgikh

    A whole bowl of luck

    Oh joy! It’s snack time



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