Ludi developer naming, identity and brand platform

Ludi is a Tyumen-based developer that creates not just homes, but spaces for personal and community development. The studio came up with the company name, built the brand platform and developed the visual identity.

The core idea of the brand platform: the company looks to the future and shapes a modern lifestyle, with a focus on the individual.
The name was chosen accordingly: it reflects the team spirit and the depth of the brand platform’s concept, conveying a visionary approach and the years of experience of professionals who build reality, not just dreams.
The bold and expressive typography in the logo conveys the image of a confident and stable company, which is especially important in the construction sector.

The logo symbol in the shape of a dynamic letter “Л” represents progress, while the square enclosing it symbolizes solid ground beneath the feet. Meanwhile, the rounded corners emphasize the flexibility and agility of the business.
The purple color in the visual identity sets an energetic and dynamic mood. At the same time, its different shades help distinguish between mass-market and premium projects in communications.
The naming, identity and brand platform for the Ludi mark a strong start in the challenging and highly competitive market.
