Using visualization to test several designs.
Studying the previous samples.
Modeling different types of packaging.
Manager: The packaging should look like a fridge. We need to come up with a way of arranging the magnets on that refrigerator.
Researching the species of refrigerators and tetris.
Designer: Why don’t we build a 3D figure of some sort?
Artistic director: Nope. The refrigerator should be of iconic Soviet brand ZIL and the magnets are to be spread on it in a single layer.
Playing with the magnets layout.
Sending the fridge logo badge to the type designer while experimenting with its volume.
Visiting ZIL fridge on the first floor of our headquarters, taking pictures, sketching, bringing it to the modelers.
Searching for the best way to place the pieces.
Pulling the layout together.
Artistic director: It’s time to switch from sketches to the actual design. The fridge looks like shit and the tetris pieces are thrown into a nasty pile.
Designer: Make it black?
Artistic director: Ок.
Redrawing everything from scratch. Doing away with the heavy top, redrawing the title, confirming the position of the structural guides on the back side.
Artistic director: The way the Cast section is typeset is not orthodox.
Giving the layout a canonical look.
Adding the link to our website and off it goes to prepress.