Two concepts approved: ‘missing’ furniture, and human individualistic desires. The latter, saying: “I want a kitchen like Peter’s,” selected to continue with.
Trying different rooms, bubble designs and wordings.
Kitchen version, shown and rejected by the client.
Second try, different approach. Furniture sketch on thick gold paper. Rejected by the client.
Generating more ideas.
Found a nice slogan.
Creating suited images. “If furniture can’t be bought, it can be made.” Illustrations showing non-existent pieces.
Searching through various shapes.
The client accepted the idea choosing the U-shape for the final design.
Black and white versions. The client approved the white one.
Furniture sketches. Starting simple, growing elaborate.
Drawing the cabinet using Illustrator.
Drawing everything else using Photoshop.
Adding depth, fixing the fish tank and lights, making the lighting look more real.
The fish tank still not good enough. Fixing it and opening one of the bottom drawers.
Replacing the contents.
The client requested a different slogan.