Having a look at the brief and the corporate colors.
The illustrator decides that something else might work better than a pattern in this case. Thinking about Saint Petersburg.
But nothing seems to come out of it. Trying out the works of famous artists and designers, both past and present.
Demonstrating three concepts to the art director: an illustrative map, an illustration and abstract geometry.
The art director likes the latter. Taking the corporate colors and with the help of the designer trying to distance from the wonderful foreign corporate style.
Simultaneously still trying to make a pattern, applying a nice and simple one by Athos Bulcão on a car to see how it might look.
Cool! Getting inspired by the tiles and taking into account the company’s sphere of business. Rotating and scaling an envelope in every way possible.
The art director and the client both like the result. Assembling the elements into a structure and trying to move away from bow-ties, while inserting the corporate stripe pattern every once in a while.
The client approves the result, but asks to reflect the core services of the company in the pattern: shipment, printing (business cards), office supplies, PO Box rental. Oh wow. Asking the designer to take all this into account and make another sketch. Despite everything, it still comes out abstract.
Meanwhile, the client gets used to and falls in love with the first pattern. And asks us to give it to him as a pattern to use on packaging and everything else. Hooray! Trying out the pattern coupled with a logo on a car and giving the files to the client.
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