• Graphic design
  • The making of the Medscan medical centers logo

    Overview   Process   Awards  

    Starting the search.

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    Trying to develop the idea of a human figure made of waves.

    Designer:

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    Art director: Too complex.

    Designer: What if we adjust this one slightly?

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    Art director: Still rough on the eyes.

    Designer:

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    Art director: The green one is good.

    Developing the chosen variant.

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    Trying out the logo on various media.

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    Showing to the client. The client likes the direction we chose.

    Developing further. Building a 3D model of the sign.

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    Images of the model taken from different angles can be used to represent different diagnostic methods.

    Looking at how the logos would look in real life.

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    The designer suggests to use the blur effect in advertising. At first everything is vague but medical scanning makes it all clear.

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    Rendering one of the views of the sign in vector.

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    Art director: The color doesn’t go well with the shape.

    Fine-tuning the shape, adjusting the color.

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    Looking at the final version on light and dark backgrounds.

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    The type designer is busy, too.

    Making the text part of the logo three-dimensional as well.

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    The client chooses the frontal view of the sign as the main one.

    Working with colors.

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    Art director: The curve breaks near the right edge of the central circle. It would make sense to compensate for that.

    Designer:

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    Art director: The second one and it’s done.



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