Mega Kids Club corporate identity

Overview   Process  

Problem: Make an identity package for a kids club.

Mega Kids Club is a place where kids can take a rest from their parents while they are shopping. It’s more than a playground—there are a school of crafts, theater and movie clubs, and a sports group.

Everything one needs right in the middle of the logo

We created a variety of symbols—piles of things kids love.

Three piles, for any purpose or printing solution

There are different piles for different classes and events.

Sports pile
Piled up nature stuff, foreign languages related things, handicrafts, New Year’s items and driving rules

It is easy to create custom shapes too.

Corporate arrow and ship

And an ordinary box becomes an extraordinary treasury

There is a less flashy version, too—a green doodle sign.

Release date: October 29 2008


art director #1
art director #2
type designers

Many thanks for the kids go to Vera Dorofeyeva, Daria Kalakina, Irina Olefir, Daria Sviridova, Yelena Shlyk, Maxim Pantsirev and Andrey Urpin.

Sign saying “Careful! Fun and games ahead!” should be put before every playground

The Club also has a corporate character—a box for playing around.

It’s fun inside the box
Double-page spread with boxes for all kinds of occasions

Mega’s visitors are given flyers and invitation cards.

Folded flyers
Unfolded flyer
Invitation disk with stickers to put on it every time your kid comes to the Club

We also developed design guidelines for Mega Kids Club playgrounds.

Design plan print out

All corporate stuff can be found in a 80-page brandbook.

Double-page spread about identity package elements
Double-page spread about things that make up fun bunches
Double-page spread about stamps and bracelets

Mega Kids Club identity package was created with the help of our team members’ kids.

Darth Vader and the Pumpkin

Order a design...