• Graphic design
  • Mega
  • Mega Kids Club corporate identity

    Overview   Process  

    Problem: Make an identity package for a kids club.

    Mega Kids Club is a place where kids can take a rest from their parents while they are shopping. It’s more than a playground—there are a school of crafts, theater and movie clubs, and a sports group.

    Everything one needs right in the middle of the logo

    We created a variety of symbols—piles of things kids love.

    Three piles, for any purpose or printing solution

    There are different piles for different classes and events.

    Sports pile
    Piled up nature stuff, foreign languages related things, handicrafts, New Year’s items and driving rules

    It is easy to create custom shapes too.

    Corporate arrow and ship

    And an ordinary box becomes an extraordinary treasury

    There is a less flashy version, too—a green doodle sign.

    Release date: October 29 2008

    Cast:

    art director #1
    Ludwig Bistronovsky
    art director #2
    Ilya Mikhaylov
    designers
    Pavel Schurok
    Anton Shnayder
    Vladimir Shreyder
    Aleksey Ryumin
    Aleksey Seleznev
    illustrators
    Yana Moskalyuk
    Egor Zhgun
    type designers
    Elena Novoselova
    Taisiya Lushenko
    imposers
    Artem Shitov
    Iskander Mukhamadeev
    photographers
    Anna Ponomareva
    architect
    Pavel Leontev
    editors
    Valeria Lanshakova
    Tatyana Devaeva
    technologist
    Ignat Shametko
    manager
    Aleksey Luri

    Many thanks for the kids go to Vera Dorofeyeva, Daria Kalakina, Irina Olefir, Daria Sviridova, Yelena Shlyk, Maxim Pantsirev and Andrey Urpin.


    Sign saying “Careful! Fun and games ahead!” should be put before every playground

    The Club also has a corporate character—a box for playing around.

    It’s fun inside the box
    Double-page spread with boxes for all kinds of occasions

    Mega’s visitors are given flyers and invitation cards.

    Folded flyers
    Unfolded flyer
    Invitation disk with stickers to put on it every time your kid comes to the Club

    We also developed design guidelines for Mega Kids Club playgrounds.


    Design plan print out

    All corporate stuff can be found in a 80-page brandbook.

    Double-page spread about identity package elements
    Double-page spread about things that make up fun bunches
    Double-page spread about stamps and bracelets
    Flyleaf

    Mega Kids Club identity package was created with the help of our team members’ kids.

    Darth Vader and the Pumpkin



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