Megacard billboards

Overview   Process   Real Life  


to show additional features of a rewards card.

Slogans and billboards for new programs for Megacard holders were developed at the studio.

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Bonus point equivalent

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Purpose of the points

Megacard can be used as a regular debit or credit card.

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Text and illustrated reminder about yearly service fees

Getting a card is easy: submit an application at a registration desk in any Mega and wait for a while.

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The illustrated version presents the card in a typically female form, while the text ersion is manly laconic

After the billboards were developed, a guide on creating advertising materials was assembled. Now every store will adhere to common principles of advertising poster appearance.

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Description of corporate colors

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Principles of frame design

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Grid for facade billboards

Release date: December 05 2012


artistic director
art director
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