• Graphic design
  • Mega
  • Megacard billboards

    Overview   Process   Real Life  

    Task:

    to show additional features of a rewards card.

    Slogans and billboards for new programs for Megacard holders were developed at the studio.

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    Bonus point equivalent

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    Purpose of the points

    Megacard can be used as a regular debit or credit card.

    mega megacard bonus god bonusov 01
    mega megacard bonus god bonusov 02
    Text and illustrated reminder about yearly service fees

    Getting a card is easy: submit an application at a registration desk in any Mega and wait for a while.

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    The illustrated version presents the card in a typically female form, while the text ersion is manly laconic

    After the billboards were developed, a guide on creating advertising materials was assembled. Now every store will adhere to common principles of advertising poster appearance.

    mega megacard bonus guidelines colors
    Description of corporate colors

    mega megacard bonus guidelines borders
    Principles of frame design

    mega megacard bonus guidelines billboard
    Grid for facade billboards
     

    Release date: December 05 2012

    Cast:

    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    designer
    Evgeny Zorin
    illustrator
    Ilya Makarenkov
    typesetter
    Filipp Luschevsky
    copywriter
    Aleksandr Shtefanets
    editor
    Aleksandr Nosikov
    project manager
    Elena Khokhrina


    © 1995–2019 Art. Lebedev Studio



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