• Graphic design
  • Mega
  • Identity   Site  

    Megacard campaign identity

    Overview   Process   Real life  


    Task: To design the Megacard's visual identity.

    Megacard is a new project by mall Mega. Shop with this card and earn points, redeemable at all Megas. In our studio we've created a mega design for this card.

    Brief overview of the card advantages (shown when pointed at with a cursor)

    Card's logo depicts a card.

    02
    Full color and “light” black and white version of the logo

    Release date: December 06 2010

    Cast:

    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    designer
    Vladimir Zotov
    illustrators
    Yana Moskalyuk
    Egor Zhgun
    type designer
    Elena Novoselova
    editors
    Anna Martinevskaya
    Katerina Andreeva
    project manager
    Marina Tolstokorova

    You get this booklet together with your new card.

    booklet b
    “What is Megacard” spread
    booklet w
    “Using your card and collecting points” spread

    To support the campaign, we have also prepared templates for flyers, designed office interiors, drew pictures of all things shopping, and came up with some cool freebies.

    list_3
    Flyer template
    stend megacard 3
    Joyful card holder with Megacard shopping bags
    fresh 5
    This promo car air freshener has all you need, simply black out the rest with a marker. Your options read in Russian “I am MEGA: sexy, attractive, successful, handsome, pretty, sly, gentle, caring, smart, fun”


    © 1995–2019 Art. Lebedev Studio



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