Identity   Site  

Megacard campaign identity

Overview   Process   Real life  

Task: To design the Megacard's visual identity.

Megacard is a new project by mall Mega. Shop with this card and earn points, redeemable at all Megas. In our studio we've created a mega design for this card.

Brief overview of the card advantages (shown when pointed at with a cursor)

Card's logo depicts a card.

Full color and “light” black and white version of the logo

Release date: December 06 2010


artistic director
art director
type designer
project manager

You get this booklet together with your new card.

booklet b
“What is Megacard” spread
booklet w
“Using your card and collecting points” spread

To support the campaign, we have also prepared templates for flyers, designed office interiors, drew pictures of all things shopping, and came up with some cool freebies.

Flyer template
stend megacard 3
Joyful card holder with Megacard shopping bags
fresh 5
This promo car air freshener has all you need, simply black out the rest with a marker. Your options read in Russian “I am MEGA: sexy, attractive, successful, handsome, pretty, sly, gentle, caring, smart, fun”

Order a design...