The making of the Metalwork logo
Client: Hi! We’ve decided to start a company that would offer machining services. In the beginning we’ll only be offering our expertise: we will provide engineering solutions and properly written specifications and the subcontractors will do the manufacturing. We’re hoping to make enough money to purchase our own equipment and start growing domestic industry. We are really tired of bland websites that are dominant in our field. But we barely have enough money. We’ll be glad if you can help us!
Most of industrial companies (from small to large) in our country still operate on principles laid out at the beginning of the 20th century when it comes to creating their products and establishing their production bases. Our mission is to introduce our clients to the modern industry, allow them to cut costs involved with the concept and design of enterprise equipment and improve quality of their products with the help of technical and technological solutions. We are trying to be on the cutting edge of technology, invent new technologies and modernize classic ones. Companies like ours are an integral part of industry 4.0 (sounds pretentious, I know).
The logo and the style should reflect: technological advancement, quality and modernity. The logo will be used on the website, on business cards and proposals. Also on products as an aluminum sticker and on crates (which can be of absolutely any size) that will hold equipment.
Art director: 13 is sort of OK, but all of it is bad.
Art director: 19 OK. Also, 3.
Art director: Everything is very good.
Art director: The one with the plus sign is better.