The art director comes up with the idea. Showing it to the Department of Transport and the Metro administration.
Everybody likes it. Preparing a file for printing for pilot placement on Novokosino station. Making changes based on the test results.
Moving on to testing on various types of ticket barriers.
Simultaneously choosing the best location for the sticker.
Making small adjustments, changing the typeface to Direct and sending the sign to the production along with placement guidelines.