• Graphic design
  • Metro
  • Shakespearean Passions Metro train design

    • OverviewProcess
    Task:
    to design a Metro Poetry train for William Shakespeare’s 400th anniversary.

    Fourteen named trains run in the Moscow Metro bringing a pleasant diversity to everyday underground commute. The Metro Poetry project aims to introduce people to prominent poets from different countries and eras. The exhibit dedicated to the great English playwright William Shakespeare was created at the studio.

    shakespear logo
    Shakespearean Metro

    The train called Shakespearean Passions becomes a site for a dialog of epochs. In all times, the feelings the people experience are the same, yet ways to express them are inevitably different. Stormy passions of the past presented in contemporary decor become more understandable when illustrated with Emoji, the graphic language of today.

    train
    Train’s exterior is decorated with expressive portraits of modern people representing Shakespearean characters

    Fourteen named trains run in the Moscow Metro bringing a pleasant diversity to everyday underground commute. The Metro Poetry project aims to introduce people to prominent poets from different countries and eras. The exhibit dedicated to the great English playwright William Shakespeare was created at the studio.

    shakespear logo
    Shakespearean Metro

    The train called Shakespearean Passions becomes a site for a dialog of epochs. In all times, the feelings the people experience are the same, yet ways to express them are inevitably different. Stormy passions of the past presented in contemporary decor become more understandable when illustrated with Emoji, the graphic language of today.

    Train’s exterior is decorated with expressive portraits of modern people representing Shakespearean characters

    shakespear front
    Head car




    shakespear front
    Head car

    shakespear doors front
    shakespear door left
    shakespear door right
    —Mind the doors!


    shakespear quotes wide
    shakespear quotes wide 01
    shakespear quotes wide 03
    shakespear quotes wide 06
    The interior features quotes from Shakespeare’s greatest works illustrated with Emoji



    shakespear interior
    shakespear interior left
    shakespear interior right
    Brief biography of the playwright


    shakespear interior back
    shakespear interior back bigger
    Selfie spot


    Themed tickets and posters were produced to promote the project and the accompanying contest.

    shakespear posters 01

    shakespear posters 02
    Emotional posters

    shakespear tickets
    Lucky tickets

    The project was implemented as part of The UK-Russia Year of Language and Literature 2016. The Shakespearean Passions Metro train will be running on the Filevskaya line of the Moscow Metro for six months starting May 24, 2016.

    art director

    • Artemy Lebedev

    designer

    • Evgeny Zorin

    copywriter

    • Tatyana Devaeva

    illustrators

    • Yana Moskalyuk
    • Lizaveta Romantsova
    • Vladimir Kazak

    photographer

    • Jenia Filatova

    chief typesetter

    • Iskander Mukhamadeev

    typesetter

    • Nikolay Nedashkovsky

    secret advisors

    • Anna Samsonova
    • Pavel Zyumkin

    editor

    • Anna Potapkina

    translator

    • Tatiana Kozlova

    project managers

    • Veronika Yankovskaya
    • Olga Kallaur

    models

    • Alyona Malashenko
    • Yulya Nikolaeva
    • Galina Kravchenko
    • Ivan Safin
    • Kirill Dobryakov
    • Olga Dobryakova
    • Evgeny Dakot
    • Klarissa Barskaya
    • Grigory Sharov
    • Evgeny Zorin
    • Gladston Makhib
    • Evgeny Sangadzhiev
    The studio wishes to thank Oleg Eletsky and Elizaveta Rozovaya from the British Council for their help with the project