• Graphic design
  • Moscow International Medical Cluster logo and corporate identity

    • OverviewProcess
    Task:
    to create a logo and a corporate identity for the largest medical project in Russia.

    Moscow International Medical Cluster is a non-profit platform founded by the Moscow Government and designed to bring together leading medical clinics, educational and scientific organizations from across the world. With member companies working in various industries, the cluster creates a professional environment with truly unlimited possibilities. The platforms provides opportunity for interaction between Russian and foreign healthcare professionals and promotes the development of Russian health system. A logo and a corporate identity for the cluster emphasizing the wide range and international reach of its activities were created at the studio.

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    and  versions of the logo

    The logo is based on the combination of a geometric structure made of the cross and the text and an abstract color stain. The cross, a traditional symbol of medicine, and the strict text represent the cluster’s serious intentions and technological advancement. The abstract shape of the stain symbolizes the diversity and constant development of the cluster’s activities: its specializations are constantly evolving have no defined boundaries.

    The cluster’s main focus areas—medicine, education and science—received their own versions of the logo with stains of different shapes and colors. This principle allows to create additional variants of the logo for new specializations


    The color element of the logo was used to create a dynamic corporate identity. Color stains of different shapes are overlaid on top of a solid background to create signature gradients. Cluster’s branded media can be designed in a hundred of different all while remaining recognizable.

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    Fuchsia-colored gradients are placed on dark blue and yellow backgrounds to obtain corporate color schemes. The calm and bright gamma allows to create both everyday and non-standard materials equally easily, including documents, conference accessories, postcards and so on.

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    A special stroke version of the logo was created for embossing or foil stamping

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    The strict single-color badges are designed for serious events, while the bright two-color ones can be used at celebrations



    Rules for the use of the logo, typefaces, colors and modifications of the color element are assembled in a guide.

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    Additional versions of the logo
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    Favicon and minimal sizes
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    Color stains
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    Corporate colors
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    Logo alignment

    The style’s strictness and visibility provide wide opportunities for designing professional, advertising and souvenir products. The media looks scientifically serious yet modern and lively.

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    art director

    • Еrken Kagarov

    designer

    • Evgeny Zorin

    chief typesetter

    • Iskander Mukhamadeev

    typesetters

    • Nikita Davydov
    • Yaroslav Bondarenko

    type designer

    • Taisiya Lushenko

    secret advisor

    • Nikolay Nedashkovsky

    editor

    • Anna Potapkina

    project managers

    • Anastasia Ulyanova

    • Veronika Yankovskaya
    Identities  Graphic design  Medical