• Websites
  • The making of the Miss Russia website

    Overview   Process  

    Starting off by analyzing the website’s audience. Boiling it down to a few main groups and constructing model users that determine the website functional core.

    missrussia process 01

    Coming to a conclusion that each phase of the contest calls not only for a different front page, but also for a different key model user. First stage, call for entries, is all about the potential contestants and requires the optimal environment for filling in and submitting the application. Shortly before and right after the final show it’s important to focus on the contest’s spectators and provide them a communication platform. The days of initial and the final rounds are to give all the details about the current status to the press.

    Initiating the concept search with the motto: the participants are the stars of the website and the main attention magnet. Placing them up front.

    missrussia process 02

    The concept is ok. Searching for the color scheme.

    missrussia process 03

    Too bland. Trying to set the finalists against backdrops of breathtaking views of the regions they represent.

    missrussia process 04

    It’s simply not in the same league with the contest. Looking for something of the appropriate scale. Adding the flag and success story of the current Miss Russia.

    missrussia process 05

    Too busy. Need to trim it down.

    missrussia process 06

    The shape is not the problem, but we need to get rid of the rigid black in favor of a softer look.

    missrussia process 07

    Bingo. Presenting to the customer. Learning that the design turned out too formal. Instead, we must take women’s magazine as inspiration and render it more colorful and feminine.

    missrussia process 08

    Nope. Need to make it feel more youthful and appealing to girls age 13–15.

    missrussia process 09

    Approved. Moving on to building prototypes for all standard pages.

    missrussia process 10

    Drawing several versions of the front page to reflect different stages of the contest.

    missrussia process 11

    Deciding it’s important to draw more attention to the crown. Preparing a separate promo page in dark tones.

    missrussia process 12

    Preparing clear and pretty pictograms for the application form to communicate to the potential contestants what’s out of limits.

    missrussia process 13

    Consulting with our technologists, drawing and completing the online fitting room, giving girls the chance to try on the crown.

    missrussia process 14

    Sending the materials to the typesetters. During the process, coming across an idea of pumping up the chic factor by throwing in a parallax effect.

    Fixing the bugs with the technologists and art director.

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