• Graphic design
  • The making of the Moon Flag logo

    Overview   Process  

    Compiling a mood board and stuffing it with all kinds of inspiring images.

    moonflag logo process 01

    Brainstorming on paper.

    moonflag logo process 02
    moonflag logo process 03

    Opening graphics software and putting flesh on bones of our ideas. Concept one.

    moonflag logo process 04

    Drawing a second concept: a spinning top and moon.

    moonflag logo process 05

    Art director: The spinning top is ok, but the text is not legible.

    Working on the type. Taming the hopping & skipping letters, while leaving them set in different sizes.

    moonflag logo process 06

    Combining the text with the graphics and analyzing the result.

    moonflag logo process 07

    Presenting the concept to the customer.

    moonflag logo process 08

    The customer approves the idea in general but requests some modifications. The company will do charity work as well as a project for the Ministry of Defence. The spinning top is a keeper, while the text needs to reflect the new business direction.

    moonflag logo process 09

    Preparing two variations.

    moonflag logo process 10

    The art director selects the first version which goes into production.

    moonflag logo process 11

    Order a design...