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Mooqla corporate identity

Problem: Create a new world for kids, grownups, and collectors.

Designer dolls by Polina Voloshina are now on sale under the Mooqla trademark. Delicate toy teenage girls dressed to kill are hand-made from head to toe.


Logo and name

According to a legend, these are the girls from affluent families, living in the mysterious Millwer-Oaks closed boarding school.


Letterhead, folder, business cards, and envelope

Release date: September 23 2006

Cast:

art director
Artemy Lebedev
designers
Ludwig Bistronovsky
Stanislav Akinfin
copywriters
Linor Goralik
Yury Shvetsov
photographers
Stanislav Sabirov
Anna Ponomareva
Dmitry Ivaykin
Mark Kozhura
Anna Aranovskaya
metteur-en-pages
Sergey Fedorov
type designer
Vera Evstafeva
translator
Ilya Grigorev
editor
Tatyana Devaeva
manager
Masha Zayakina

Art. Lebedev Studio would like to thank Polina Voloshina for her contribution to work on the project


Booklet

The studio proposed the brand name, created the logo, took pictures of the first series of dolls, designed the boxes, labels, and a booklet with incredible and a little sinister stories—a story per girl.




© 1995–2018 Art. Lebedev Studio