• Graphic design
  • Mooqla
  • Corporate identity   Box   Website  

    Mooqla corporate identity

    Problem: Create a new world for kids, grownups, and collectors.

    Designer dolls by Polina Voloshina are now on sale under the Mooqla trademark. Delicate toy teenage girls dressed to kill are hand-made from head to toe.


    Logo and name

    According to a legend, these are the girls from affluent families, living in the mysterious Millwer-Oaks closed boarding school.


    Letterhead, folder, business cards, and envelope

    Release date: September 23 2006

    Cast:

    art director
    Artemy Lebedev
    designers
    Ludwig Bistronovsky
    Stanislav Akinfin
    copywriters
    Linor Goralik
    Yury Shvetsov
    photographers
    Stanislav Sabirov
    Anna Ponomareva
    Dmitry Ivaykin
    Mark Kozhura
    Anna Aranovskaya
    metteur-en-pages
    Sergey Fedorov
    type designer
    Vera Evstafeva
    translator
    Ilya Grigorev
    editor
    Tatyana Devaeva
    manager
    Masha Zayakina

    Art. Lebedev Studio would like to thank Polina Voloshina for her contribution to work on the project


    Booklet

    The studio proposed the brand name, created the logo, took pictures of the first series of dolls, designed the boxes, labels, and a booklet with incredible and a little sinister stories—a story per girl.




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