Designer: I started the search.
Art director: None of it excites me right now.
Designer: Like a people relations diagram and a firework.
Art director: Unclear.
An M-spring or a spiral, meaning development of the city, a cycle of events and the Universe.
Art director: The spiral would work well in the design of a phone book. Or as a binding shop logo.
Art director: Let’s try it like this: ✭ Moscow.
After all, that’s how it’s always been marked on maps. Like the capital of the world.
Art director: I would go with Number 1 and polish it until it shines. It’s simply placing the star symbol from any typeface before the word.
Art director: The first one is OK. But the typeface is not.
Searching for better faces and experimenting with the shape of the star.
Nothing works. Searching further.
Art director: The one with a single star on the left has my approval.
Art director: Perfect.
Having decided on the shape of the star, we create a matching typeface.
The art director picks one of the options. Developing the chosen draft.
Looking at it in different sizes.