• Mosenergo
  • Graphic design
  • Mosenergo postcards

    Overview   Process  

    Task: to design a lively company brochure.

    Mosenergo heats most apartment and public buildings in Moscow region and employs thousands of people. The company needed a lively, colorful brochure. A set of 11 postcards was designed in the studio.

    mosenergo postcards
    Postcards are packed in an envelope

    The postcards differ in style and design—there are vertical, horizontal, one-page, two-page and pop-up postcards. Each postcard illustrates one aspect of the company’s business.

    Release date: October 31 2011

    Cast:

    art director
    Ludwig Bistronovsky
    designers
    Nikita Nikitin
    Valentin Loschinin
    typesetters
    Anna Golovina
    Svetlana Kartashevskaya
    illustrators
    Natasha Bayduzha
    Alexei Lyapunov
    Lena Erlikh
    Yana Moskalyuk
    Egor Zhgun
    Masha Menshikova
    package designer
    Svetlana Gvozdeva
    copywriter
    Aleksandr Shtefanets
    secret advisers
    Tatyana Devaeva
    Sergey Fedorov
    editor
    Anna Martinevskaya
    project manager
    Anastasia Olkhovskaya
    Art. Lebedev Studio would like to thank Natalya Silivonenko for her understanding and assistance with the project
    mosenergo what is this
    What Mosenergo is
    mosenergo story
    How a student became a chief engineer

    New employees need to know about career opportunities, work safety, company’s structure and its employment policy.

    mosenergo prof language
    On technical jargon
    mosenergo understand slang
    And how to understand it
    mosenergo safety
    On power plant employee safety

    Those employees who work in the office will find it useful to learn how a combined heat and power plant works:

    Postcard with a CHP plant scheme


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