Russia — My History advertising campaign

• OverviewProcess
Task:
to create an advertising campaign that would encourage to explore Russia’s history.

Russia — My History historical park is a large scale exhibition designed to stimulate interest in Russia’s history and transfer the stories of the long gone days from boring textbooks to the exciting world of animation, 3D models and digital technologies. The exhibition opened in VDNKh’s restored 57th pavilion spreading over 2 levels and 22,000 square meters of space. An advertising campaign showing the ties between the past and the present was created for the park at the studio.

rmh board 01
Billboard

Characters of famous artists meet their modern counterparts in advertising materials.

rmh city
City format

rmh poster
Poster
rmh street

technical designer

photographer

  • Artwork used:
    Karl Bryullov, Portrait of a Lieutenant of the Leibgarde Horse Regiment, mid 1830s
    Vladimir Sherwood, Portrait of Boris Chicherin, 1873
    Konstantin Makovsky, Girl With a Yoke, 1874
    Vladimir Makovsky, Young Woman with a Mirror, 1916
Print Ads  History  Exhibitions  Non-commercial  Graphic design