Russia — My History advertising campaign

• OverviewProcess
Task:
to create an advertising campaign that would encourage to explore Russia’s history.

Russia — My History historical park is a large scale exhibition designed to stimulate interest in Russia’s history and transfer the stories of the long gone days from boring textbooks to the exciting world of animation, 3D models and digital technologies. The exhibition opened in VDNKh’s restored 57th pavilion spreading over 2 levels and 22,000 square meters of space. An advertising campaign showing the ties between the past and the present was created for the park at the studio.

Billboard

Characters of famous artists meet their modern counterparts in advertising materials.

City format

Poster

art director

  • Еrken Kagarov

designers

  • Valery Tolchanov
  • Vasily Drigo
  • Mikhail Davydov

technical designer

  • Dmitry Lamonov

photographer

  • Evgenia Filatova

editor

  • Anna Vatrikovskaya

project managers

  • Maksim Pushnov

models

  • Veronika Yankovskaya


  • Oleg Stukalov
  • Artwork used:
    Karl Bryullov, Portrait of a Lieutenant of the Leibgarde Horse Regiment, mid 1830s
    Vladimir Sherwood, Portrait of Boris Chicherin, 1873
    Konstantin Makovsky, Girl With a Yoke, 1874
    Vladimir Makovsky, Young Woman with a Mirror, 1916
Print Ads  History  Exhibitions  Non-commercial  Graphic design