• Graphic design
  • The making of the Nabornaya Masterskaya content studio logo

    Overview• Process

    Client: Good day! My name is Karina, I will be turning 30 in two weeks and my small content studio typefactory.ru will be 10 times less than that. I and my team are writing texts about electric grills, stages of pregnancy and even oak caskets. The design of our website was created by my husband who is ready to pay 100,000 rubles to you just so he doesn’t have to draw anything again :)

    Nabornaya Masterskaya (we use the name Typefactory in English and for our domain) writes text for clients (mostly in the sphere of e-commerce). We are not making typefaces as a designer might think because of our name :-) Maybe, this confusion can be used.

    First ideas:

    nabornaya masterskaya process 01

    The art director approves the third design as a potential direction.

    Developing:

    nabornaya masterskaya process 02

    The art director says it looks like an example of crappy 50-year old American style. Moving away from the crappy style and going back to the original sketch.

    nabornaya masterskaya process 03

    The art director keeps seeing a dick stuck in someone’s butt in the logo. Getting rid of that image.

    nabornaya masterskaya process 04

    And this looks like a crematorium. Drawing more ideas.

    nabornaya masterskaya process 05

    Number 8 looks OK, working on it some more.

    nabornaya masterskaya process 06

    This resembles a logo for a hair salon, plus the pencil is gone.

    Fixing and trying another design with an image of a nib, trying to maintain the image of a factory.

    nabornaya masterskaya process 07

    17 looks all right, but we want to try to finish the design we started by making the pencil more recognizable and trying to understand what the cloud could mean.

    nabornaya masterskaya process 08
    nabornaya masterskaya process 09
    nabornaya masterskaya process 10

    It just doesn’t seem to work. What if we relocate the pencil?

    nabornaya masterskaya process 11

    The symmetrically positioned letters A make us want add another pencil on the right, too.

    nabornaya masterskaya process 12

    Adjusting the letters, choosing a color and it’s done.

    nabornaya masterskaya process 13