Odessa city visual identity

Overview   Process   Hi Res   Vector  

Odessa city visual identity guidelines (In Russian, PDF, 73 MB)

Task: to design a city visual identity.

Founded in 1794, Odessa is one of the most beautiful cities, the one which steals your heart once and for all. It’s also the largest sea port in Ukraine.

odessa logo
The logo elegantly weaves together an anchor, heart, lighthouse, waves, and power


art director
another designer
type designer
project manager
Aleksandra Nikitina

The studio wants to thank Ivan Liptuga and Plaske company—the city’s council official partner—for collaboration on this project

The Privoz market and the Potyomkin Stairs are well-known sights, but the city has much more to offer: did you know that it hosted Mendeleyev’s first chemical lab or that Russian writer Kuprin nearly killed himself there in an biplane crash? For the city’s visual identity, we created a logo, selected typefaces and colors, and prepared a set of rules for the design’s many applications from street signs to t-shirts.

odessa logo options
Logo in Russian, Ukrainian, and English

The city is even more lovely now.

odessa pattern
Signature pattern

A brief style guide covers the handling of the visual identity elements designed in the studio

odessa brandbook caligraphy
Pages on laying out and using the typographic composition
odessa brandbook fonts
Pages on the signature typeface
odessa brandbook colors
Pages on signature colors
odessa elements
A decorative frame featuring nautical knots
odessa gifts
A souvenir from the Black sea
odessa men

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