• Graphic design
  • Odessa
  • The making of the Odessa theater visual identity

    Overview   Process  

    The idea behind the first sketches is to build a theater façade out of sound waves.

    odessa opera process 01

    Throwing more ideas in.

    odessa opera process 02

    Art director suggested to combine the façade and the «O» into a ring. Getting an illustrator involved. Trying it out. Putting together the first presentation and flying to Odessa to discuss it.

    odessa opera process 03

    The customer prefers the ring.

    odessa opera process 04

    Tuning the type.

    odessa opera process 05

    Selecting the best combinations.

    odessa opera process 06

    Typesetting the document reveals the need for a simplified logo version.

    odessa opera process 07
    odessa opera process 08


    © 1995–2019 Art. Lebedev Studio



    Order a design...