• Graphic design
  • Ozersky Souvenir
  • The making of the appearance of the “+1 in cubes” chocolate

    Overview   Process   Real Life  

    The client needs some sort of a game for children for putting inside boxes of chocolate. We decide to use stickers and try to think what they should look like.

    Maybe, a height meter made of various kid stuff?

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    Or a super cow?

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    A cube as a treasure?

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    A cubic cow.

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    Trying out ideas from different illustrators.

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    Placing the cow on the packaging:

    Doesn’t look good. Trying out other cubic cows.

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    Coming up with a cow that gives milk and chocolate at the same time.

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    An animal of a cow.

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    Developing the idea into a super cow that gives super powers.

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    Yeah, power cubes.

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    Remembering how half a year ago an art director brought some candy to the studio for his birthday and wrote a letter:

    Guys and girls!
    I’ve brought some magic candy for you to our cafe on the fifth (in Moscow). Eat the pink one, and get +5 to beauty. The blue one will give you +5 to courage. The yellow one—+6 intelligence. And the blue one—+6 to programming style.
    The changes will become evident to you and the others within a week.
    Enjoy!

    The blue candy were the first to go. Since the idea works, we must put it to good use.

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    Going to a shop and checking out how the packaging prototype looks on a shelf.

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    Client: Is it a cow or a bull? We need a gentle-looking cow without its udder sticking out.

    Laying the cow aside for a while. The +1 idea looks promising by itself.

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    Client: We like +1, but I want to see the cow, too. We need a character there.

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    Kaleidoscope, euphoria, explosion and reckless racing—everything about childhood is here.

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    Calming down the packaging and bringing the cow to the front.

    Client: The cow doesn’t look kind and nice enough.

    Redrawing over again.

    Art director: The chocolate doesn’t look tasty and doesn’t look like a cube. And let’s try the chocolate barbells.

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    Meanwhile, the work on the typeface for the name is well under way.

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    Client: We held a focus group in a school, no one seems to understand what +1 means. Let’s just go with the cow. And hide the udder.

    Looking at the result. Looks clean, yes. Meeting the client again and convincing to leave in +1 as well.

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    Choosing the background, the breed of the cow, the spots, the ribbon color, the head angle, all that.

    Thinking what to write inside.

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    Slogans for high school age.

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    We’ll show the stickers on a picture, and the cow will reassure parents.

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    Inventing the stickers.

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    Trying on.

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    The box has a special sticker. Maybe it was supposed to be the udder (in fact, no).

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    A bit more reserved and tasty.

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    Creating individual wrappings.

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    Putting it all together and preparing color proofs.

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