• Graphic design
  • Ozersky Souvenir
  • The making of the stickers for +1 in Cubes chocolate for children

    Overview
    • Process


    Since the chocolate is popular among both kids and adults, we need to find a universal idea for new stickers. Something that would be appropriate both for children and grown-up hipsters.

    Candy people? Grandpa Raisin, serious Chocoman, Cookie the hedonist, skating Ice Cream?

    os stickers process 01

    Art director: Well, these are really plain and boring. We need a set that would allow to create unique pictures.

    Designer: Then we can combine characters with various things.

    os stickers process 02

    Or here is another idea for building your own characters.

    os stickers process 03

    Or pieces of animals.

    os stickers process 04

    Art director: Interesting, but the cuts look macabre.

    Designer:

    os stickers process 05

    There are also teleports. The animal’s back can be in one room and the front in another.

    os stickers process 06
    os stickers process 07

    Art director: Yep, that’s good. Still, let’s show all ideas.

    Demonstrating all of the ideas to the client. The client likes teleports and candy people, but also wants something featuring cows. How can we possibly combine all of that?

    The art director convinces the client to go with one idea for now and save others for future sticker sets.

    The client chooses teleports.

    The designer draws characters and cuts them in half.

    os stickers process 08
    os stickers process 09
    os stickers process 10

    Art director: Not enough, draw some more.

    Designer:

    os stickers process 11

    Showing to the artistic director. Everything is great. Printing.

    os stickers process 12


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