• Graphic design
  • Ozersky Souvenir
  • Corporate identity   Website   Exhibition stand   Sweets   300g boxes   250g packs  

    Brandnames and package design for chocolate-glazed fruit and nut treats for Ozersky Souvenir

    Overview   Process  

    Problem. Create sweet and recognizable package design.

    Ozersky Souvenir confectionery produces a great variety of chocolate-glazed fruit and nut sweets sold in individual wrappers. Other companies also do that (pphhh, unoriginal followers). Customers may not see any difference between treats with similar names and boxes. So, to make Ozersky Souvenir sweets stand out from the rest, we turned them into real live characters—we gave them cute faces and original Russian-sounding names.


    Candies with faces must have real-sounding names—they are easy to remember and ask for in stores

    There are male and female sweets, and each of them is named after a fruit or berry with a Russian patronymic added to it. All characters have unique personalities—Peach Alexandrovitch is a fun person and Raisin Vasilyevitch is thoughtful; Pear Borisovna is a caring mother and Strawberry Nikolayevna is a woman of fashion.


    Among ladies there is somehow a handsome foreigner by the name of Kumkwat Karlovitch

    There are also characters with nut background.


    Nuts which are not nuts

    We designed wrappers for all sorts of treats—milky white for white chocolate glaze and warm brown for regular chocolate—as well as boxes and bags.

    For the project we developed a new font, called Candysweet, and used it for all names and headlines.

    Release date: October 29 2008

    Cast:

    art director
    Artemy Lebedev
    designers
    Evgeny Kazantsev
    Anna Ponomareva
    Pavel Schurok
    illustrator
    Oleg Tischenkov
    type designer
    Elena Novoselova
    package designer
    Svetlana Gvozdeva
    imposer
    Kamila Dadulagova
    Artur Reymer
    technologist
    Ignat Shametko
    copywriter & editor
    Tatyana Devaeva
    manager
    Masha Zayakina

    These charming sweets are already being sold!



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