Identity   Bottles  

Osoboe Mnenie vodka corporate identity

Overview   Process  

Task: to create an identity for a premium vodka brand.

Osoboe Mnenie is a brand of high quality premium vodka of Rus-East company. The name, corporate identity, bottles and packaging for the vodka were developed at the studio.

Labels with a clean and simple logo are complemented by intricate medallions

Boxes of two colors are used to distinguish between two types of vodka.

Release date: October 30 2007


artistic director
Artemy Lebedev
art director and designer
Ludwig Bistronovsky
type designer
Elena Novoselova
Aleksey Chekanov
Tatyana Devaeva
project managers
Evgenia Mironova
Anna Aranovskaya
The Deluxe version looks more strict and respectable

Rules for the use of the elements of the corporate identity are given in a brand book.

Opening with monochrome versions of the logo
Opening with decorative medallions

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