ARTLEBEDEV
  • Graphic design
  • Osoboe Mnenie
  • Identity   Bottles  

    Osoboe Mnenie vodka corporate identity

    Overview   Process  

    Task: to create an identity for a premium vodka brand.

    Osoboe Mnenie is a brand of high quality premium vodka of Rus-East company. The name, corporate identity, bottles and packaging for the vodka were developed at the studio.

    Labels with a clean and simple logo are complemented by intricate medallions

    Boxes of two colors are used to distinguish between two types of vodka.

    Release date: October 30 2007

    Cast:

    artistic director
    Artemy Lebedev
    art director and designer
    Ludwig Bistronovsky
    type designer
    Elena Novoselova
    copywriter
    Aleksey Chekanov
    editor
    Tatyana Devaeva
    project managers
    Evgenia Mironova
    Anna Aranovskaya
    The Deluxe version looks more strict and respectable

    Rules for the use of the elements of the corporate identity are given in a brand book.

    Opening with monochrome versions of the logo
    Opening with decorative medallions


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