• Graphic design
  • Paks
  • Logo   Identity  

    Paks corporate identity

    Overview   Process  

    Task: to grow the logo into a full-size corporate identity.

    The logo we’ve designed earlier for Paks came back to our studio to grow a whole family of elements for corporate identity.

    paks identity documents
    Folder, business cards, and envelope all dressed in a signature kaleidoscope pattern

    Release date: July 14 2011

    Cast:

    art director
    Artemy Lebedev
    designer
    Vladimir Zotov
    typesetter
    Iskander Mukhamadeev
    illustrator
    Egor Zhgun
    editors
    Katerina Andreeva
    Anna Martinevskaya
    Aleksandr Nosikov
    project managers
    Alyona Kitabova
    Kristina Sinitsa
    paks identity cards
    Corporate business cards

    paks identity envelopes
    Special edition envelopes with postage stamps from all over the world

    paks identity book
    Corporate planner

    paks identity magazine
    Kaleidoscope quarterly catalog cover

    Style manual ready to guide the design through all the possible situations.

    paks identity brandbook 4 5
    Spread on the company and the style guide purpose
    paks identity brandbook 16 17
    Spread on the key design element—the kaleidoscope
    paks identity brandbook 26 27
    Spread on the corporate typefaces
    paks identity brandbook 64 65
    paks identity brandbook 68 69
    Spread on typesetting a catalog


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